AI has made it easier to reach buyers—and harder to earn their attention. So what actually helps you win in 2026, and what is just wasting your time?
Mastering Modern Selling returns with Carson Heady and Tom Burton for a live, open Q&A about sales with AI in 2026. After 150 episodes, we're back for the same reason we paused: the profession keeps changing, and sellers need a playbook that changes with it.
Join 500+ sellers and sales leaders worldwide to challenge assumptions, share what's working, and ask the questions that matter.
For sellers who want meaningful executive conversations and leaders who want stronger team performance.
WHAT WE'LL DISCUSS
• AI prospecting that earns a response: Turn company research, leadership priorities, and business signals into outreach that gives buyers a reason to care.
• Standing out amid AI-generated noise: Use AI to sharpen your relevance while keeping your voice, judgment, and credibility.
• Getting executive meetings: Build a concise opening around the customer's mission, a timely challenge, and a useful next step.
• Moving beyond prompts: Connect research, outreach, follow-up, and relationship building into a repeatable sales process.
• Buyer hesitation: Help customers make progress by clarifying decisions, reducing uncertainty, and making the next step easier.
• Leading in the AI moment: Coach the behaviors that produce results, share successful approaches, and help your people become the heroes.
• Measuring what matters: Look beyond activity counts to responses, conversations, qualified opportunities, pipeline, and customer outcomes.
• Protecting the human advantage: Know when to listen, challenge, build trust, and make the judgment call that a tool cannot make for you.
Don't miss out, your next big idea could be just one episode away!
This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.
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