The Leading Live Show and Podcast for Modern B2B Sellers!
Mastering Modern Selling focuses on the modern B2B sales strategies that matter for your business including:
- 2025 Sales Success
- Digital Networking Strategies
- LinkedIn Tips to genuinely connect
- Build Genuine Connections with your prospects
- Interviews with Industry Leaders
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Latest Episodes
MMS #144 with Nicholas Loise - Your Sales Playbook is More Valuable Than Any Rep
Leave your comment In this episode of Mastering Modern Selling, Brandon and Tom are joined by Nicholas Loise, a seasoned sales strategist and founder of the Sales Performance Team. The conversation focuses on a critical truth in modern sales: your sales playbook can be a stronger long-term asset tha...
MMS #143 with Brandon Lee and Alice Heiman - The Roundtable Strategy That Opens Doors
Leave your comment Welcome back to Mastering Modern Selling! In this kickoff episode, we bring back sales strategist Alice Heiman and Brandon Lee to talk about a strategy that’s been quietly transforming how sales conversations are started, the Roundtable Model. If cold calling and email are yieldin...
MMS #142 - Entering the Revenue Zone in a Modern Sales Era
Leave your comment In this episode of Mastering Modern Selling, Carson Heady and Tom Burton dive into the evolving world of sales and introduce Tom’s Revenue Zone framework. As the buyer takes the lead in the sales process, it’s more important than ever for sales teams to understand the modern buyer...
MMS #141 - The Trust Factor: Building Sales Teams Buyers Actually Want to Talk To with Jake Mannino
Leave your comment What does it really take to build trust in your team and with your buyers? In this episode, we’re joined by Jake Mannino, Global Sales Director at Microsoft and certified executive coach, for a deep dive into the emotional and strategic foundations of trust in sales. Jake shares l...
The Hosts...
Tom Burton
Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth.
Tom has also successfully built and exited multiple technology businesses.
Today, Tom is an investor and co-founder in LeadSmart Technologies, is the author of the best selling book The Revenue Zone and also serves as a trusted advisor to companies and investment firms that are looking to leverage technology-based solutions to improve their marketing, reach new qualified prospects and achieve predictable revenue growth.
Tom graduated from University of California, Santa Barbara with a degree in Computer Science in 1986 and currently resides in Santa Barbara with his wife Lorin.
Brandon Lee
Brandon Lee has over 20 years experience helping B2B sales teams unstick their pipeline so business owners and leaders can have confidence in their forecasts.
Brandon started his career in sales and then started his first company leading sales and marketing efforts resulting in a successful exit. Today, Brandon is the co-founder of Fist Bumps and provides consulting and coaching to businesses looking to successfully leverage social selling.
Brandon currently resides in Atlanta, GA with his wife Meghan and 5 kids.
Carson Heady
Carson Heady is a longtime student of sales and his passion lies in helping others succeed and achieve their goals.Currently Carson serves as a Managing Director at Microsoft and is recognized as the #1 social seller at Microsoft having used social selling strategies and techniques to close $100's of millions of sales.
Carson is also the author of the best selling book Salesman on Fire and is a top sales influencer on LinkedIn.
Carson currently resides with his family in St. Louis, MI.