The Leading Live Show and Podcast for Modern B2B Sellers!
Mastering Modern Selling focuses on the modern B2B sales strategies that matter for your business including:
- Social Selling Strategies
- LinkedIn Strategies
- How to Measure Impact
- Interviews with Industry Leaders
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Latest Episodes
MMS #142 - Entering the Revenue Zone in a Modern Sales Era
Leave your comment In this episode of Mastering Modern Selling, Carson Heady and Tom Burton dive into the evolving world of sales and introduce Tom’s Revenue Zone framework. As the buyer takes the lead in the sales process, it’s more important than ever for sales teams to understand the modern buyer...
MMS #141 - The Trust Factor: Building Sales Teams Buyers Actually Want to Talk To with Jake Mannino
Leave your comment What does it really take to build trust in your team and with your buyers? In this episode, we’re joined by Jake Mannino, Global Sales Director at Microsoft and certified executive coach, for a deep dive into the emotional and strategic foundations of trust in sales. Jake shares l...
MMS #140 - Aligning Revenue Teams for Growth with Bill McCormark
Leave your comment In Episode 140 of Mastering Modern Selling, we welcome back Bill McCormick, founder of DigiSales, for a powerful conversation on breaking out of the social selling echo chamber. Bill shares how his mindset evolved from “LinkedIn is everything” to a more thoughtful, multi-channel s...
MMS #139 - Mastering Modern Sales in an AI World with Tom & Carson
Leave your comment In this episode, Tom Burton and Carson Heady explore how artificial intelligence is transforming sales in real, practical ways. While AI offers powerful tools to plan smarter, personalize outreach, and even recover stalled deals, the human element remains central to success. With ...
The Hosts...
Tom Burton
Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth.
Tom has also successfully built and exited multiple technology businesses.
Today, Tom is an investor and co-founder in LeadSmart Technologies, is the author of the best selling book The Revenue Zone and also serves as a trusted advisor to companies and investment firms that are looking to leverage technology-based solutions to improve their marketing, reach new qualified prospects and achieve predictable revenue growth.
Tom graduated from University of California, Santa Barbara with a degree in Computer Science in 1986 and currently resides in Santa Barbara with his wife Lorin.
Brandon Lee
Brandon Lee has over 20 years experience helping B2B sales teams unstick their pipeline so business owners and leaders can have confidence in their forecasts.
Brandon started his career in sales and then started his first company leading sales and marketing efforts resulting in a successful exit. Today, Brandon is the co-founder of Fist Bumps and provides consulting and coaching to businesses looking to successfully leverage social selling.
Brandon currently resides in Atlanta, GA with his wife Meghan and 5 kids.
Carson Heady
Carson Heady is a longtime student of sales and his passion lies in helping others succeed and achieve their goals.Currently Carson serves as a Managing Director at Microsoft and is recognized as the #1 social seller at Microsoft having used social selling strategies and techniques to close $100's of millions of sales.
Carson is also the author of the best selling book Salesman on Fire and is a top sales influencer on LinkedIn.
Carson currently resides with his family in St. Louis, MI.